Keeping the Team Aligned
Training, Tips, and Resources
Keeping content fresh, updated, and rolling out regularly is one of the most important tasks in digital communications, and also one of the trickiest. While a good communications manager will coordinate with project staff to create content, a strategic manager will take it one step further. By training staff and providing tailored resources and reference guides, we can improve the quality of the work being produced, creating web-optimized content designed specifically for the digital space. This improved content is better aligned with the organizations' mission and vision and helps protects brand integrity. A targeted effort in a few, high-reward places can create tangible improvements in content quality while minimizing the burden on divisions with limited time and resources!
Online resource on backend website functionalities, editorial style, federal accessibility standards, and more.
Interactive training tailored to scientists on common editorial mistakes, designed to decrease errors in submitted content and shorten QA turnaround.
Actionable, manageable, bite-sized tips on how staff can create content that's easier for desired audiences to find and with measurably greater traffic.
Interactive training for non-communications staff on metadata and how it can be leveraged to increase traffic to their content.